SEO Uzmanı 6

Taharri motoru optimizasyonu, web sitelerini arama motorlarının elan gamsız bir şekilde anlayabilmesine “taramasına” imkân esenlayacak şekilde arama motorlarının kriterlerine amelî hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Taharri motorları arama neticelerinin suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azından nelerin mimarilmayacağı dair bilim vermektedir. İnternetin muhtıra yaşamda ve hesaplı anlamda gücünün artması neticesinde hızla yaygınlaşmaya mebdelamıştır. Dijital pazarlamanın bir madun koludur.

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