SEO Uzmanı 2

Arama motoru optimizasyonu, web sitelerini arama motorlarının daha keyif bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde arama motorlarının kriterlerine münasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Arama motorları arama sonuçlarının suistimal edilmemesi dâhilin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azcaından nelerin strüktürlmayacağı dair veri vermektedir. İnternetin günce evetşamda ve soylu erki anlamda gücünün artması neticesinde hızla yaygınlaştıynet başlamıştır. Dijital pazarlamanın bir alt koludur.

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